Big Data, if used properly, can help analyse business trends and drive business development. Before your visitors even get to your doors, Ocean Parking can start to analyse visitor behaviour and provide you with insights that will help you develop your business model and maximise revenue, reputation, and the visitor experience.

Visits, Duration and Occupancy trend analysis will provide information on the average length of stay within a defined period, whilst also giving insight into the longest and shortest stays, so that you can start to understand your car park’s true usage, but this is only the starting point for what the ‘Big Data’ analysis can provide for you and your team.

Ocean Parking can help you measure customer levels of satisfaction.

More than just providing a parking and enforcement solution, Ocean’s ANPR equipped sites can track key metrics like repeat visitors. Satisfied customers are repeat visitors, and if there is a decline in the levels of repeat visitors, it may be an indication that something needs to change to make the parking experience more attractive.

You could use the data to develop a loyalty scheme for regular users – if you have retailers on site, a targeted discount scheme could be particularly effective in incentivising repeat visitors. If you have commuters regularly using your parking facilities, a loyalty incentive scheme has proved to be a large factor in deciding on parking at your car park over any other in the area.